How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my search engine optimization business. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also among the very painful, annoying and stressful things things which has occurred to me. So here's the short list of what I've learned as its first director, CEO and consultant.
Always be Prepared to Socialize
Stories, case studies, experiences, effects -- these will be the stuffs of their near future. You will find a lot of theories, heaps of how-to tons of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a revenue standpoint, story-telling on your group of friends are able to create a massive effect in rippling out your business to others. My first huge client (which is still my client so far) came in the brief conversation whilst riding the train on my way to my then day job. I ventured into one of my college-mates out there. We were not really close. I advised him that I had been into SEO and shared its value and what it did for my site. He explained that he'd consult with me.
Turns out that he did. I must close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is worth every penny to what you are charging, no cost consultations construct trust. More frequently than not, it has helped me get the whole business.
Clients love the small things. They also feel more secure when you give them more info about what they are getting into and what they wish to know about other aspects of online marketing. You are able to leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer now that signed up with us for their primary product's SEO and signed up by the following search engine optimization company for their new product's SEO. They wanted to find out who is the greater SEO services provider. While I'm easily 60 percent more costly in my monthly retainer than the other search engine optimization business, I gave out free consultations to the owner.
"Call me anytime if you want anything -- except for money." , I stated. And that he did. He predicted up to wake me up frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worthwhile.
The entire business is now granted to us and we are only waiting for the contract of another (much more affordable) SEO company to expire. I don't know whether they are doing a click here good job or not. What I do understand is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and effective) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in a month.
While I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton is able to charge that much because they are all because of quality and exclusivity. I need to be a company like this. That's one reason why people provide client exclusivity to their niche/industry. And we also bill premium for it.
Companies can butt-heads on decreasing prices. It can be the weapon of choice to many SEO companies. The customers win and the SEO business loses.
My weapon of choice will be increasing the standard of our solutions and building a brand. This manner, pricing is secondary and I am really happy with the few genuinely excellent clients I have.
Consider Louis Vuitton. Win.
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How to Start an Search Engine Optimization Company with NO Technical Skills.
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Also watch bill from previous elephant handler who had been making $19k annually for $3k in one week.
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